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CymMetrik will promote and extend sales of Thinfilm products, including Thinfilm Memory, throughout China and Southeast Asia.
December 23, 2014
By: Steve Katz
Associate Editor
Thin Film Electronics ASA (Thinfilm), a leader in the development and commercialization of printed electronics and smart systems, has announced that it has signed a distribution agreement with CymMetrik, the largest professional packaging and label converter in Greater China. Through the agreement, CymMetrik will be empowered to promote and extend sales of Thinfilm products, including Thinfilm Memory, throughout China, Taiwan, Hong Kong, Macau, and ASEAN – collectively, Greater China and ASEAN. “The Greater China and ASEAN market presents a tremendous opportunity for Thinfilm, as evidenced by the high level of interest in our products and printed electronics technology from a growing number of Asian companies,” says Peter Fischer, chief product officer for Thinfilm. “CymMetrik is an entrenched market leader with an extensive client list in this region. Our partnership should substantially increase our exposure while enhancing our ability to penetrate the Asian markets.” A pioneer in providing innovative label printing technologies, CymMetrik currently has two divisions – CPG (Consumer Packaged Goods) and ICT (Information & Communications Technology). The Company operates within several industries, including Pharmaceuticals & Healthcare, Food & Beverage, Personal Care, 3C (Computers, Communications, and Consumer Electronics), and Battery Packs. “CymMetrik is very excited to partner with Thinfilm, one of the leaders in the printed electronics industry,” says Calvin Tsai, chief executive officer of CymMetrik. “We strongly believe interest in printed electronics technologies will expand significantly throughout the Greater China and ASEAN region over the coming months and years. We look forward to leveraging our leadership position to capitalize on this interest and help fuel the success of Thinfilm in Asia.” Founded in 1969 and headquartered in Taipei, Taiwan, CymMetrik currently has over 5,000 employees and an annual label shipment volume that exceeds 12 billion units.
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